Why Bettina Rheims?

Milamore’s Creative Director is an avid art collector and longtime friend of Bettina. He identifies with her 2014 art project Gender Studies, which focuses on the subject of gender fluidity—a subject that many find unconventional and difficult to understand even today. When creating his brand, he knew Bettina would be the best choice to capture this personal sentiment and celebrate the beauty in imperfections.